Work💼: UX Designer @ Home Trust Company

November 2020 to October 2023

Home Trust provides access to a wide range of financial products*, including mortgages, credit cards, deposits and retail lending. Home Trust Company helps Canadians achieve their financial goals.
While working at Home Trust Company I:

• Led external pilot testing for a mortgage web application with customers to validate front end design and functionality to increase client retention by 30%.
• Designed a website help center from inception to production to reduce the number phone calls made to the call center.
• Led UX/UI QA testing of a banking account opening form to ensure development matched expected front end design by stakeholders.
• Collaborated with developers remotely and in-person to create website and phone application designs within technological constraints.
• Led digital banking customer survey about customer pain points and gathered qualitative and quantitative research to increase customer satisfaction

Education🎓: Certificate in User Experience @ Nielsen Norman Group

April 2023 to May 2023

Nielsen Norman Group a world leader in UX design and research, and I received this certificate after completing 30 hours of rigorous user experience training, and passing the related exams. The topics studied provided me with a solid foundation that rounds out personal, practical experience. Some of the completed courses include:

• Lean UX and Agile
• Survey Design and Execution
• Analytics and User Experience
• The One-Person UX Team

Work💼: Digital Marketer @ UpOnline

September 2020 to November 2020 (Contract)

UpOnline has been helping businesses in healthcare, small/medium business, real estate, and charity sectors to harness the power of the Internet to build their online presence using a full stack of tools, services, and industry best practices.
While working at UpOnline I:

• Assisted the client manager in parsing data and analyzing results for websites and social media posts.
• Built email templates via Dreamweaver using HTML and CSS.
• Managed, created and scheduled social media postings for Instagram, Twitter and LinkedIn.

Education🎓: Graduation @ University of Toronto Mississauga

June 2020

I started my post secondary studies when I was accepted to the Univeristy of Toronto St. George campus. I spent one year studying Computer Science, and then made the switch to Digital Enterprise Management (DEM) at the Univerisity of Toronto in Mississauga. During my time in DEM, I learned to to utilize digital technologies to solve business management and organizational problems in creative and innovative ways. In addition, I learned traditional managerial disciplines such as finance, risk management and project management.

In my final year of study, I took a course titled "Exploring User Experience" where I explored issues related to user interface, user experience, materiality, gamification and game theory. This course prompted me to learn more about design processes and how to apply the tools and techniques in many other domains.

Education🎓: Graduation @ Sheridan College Oakville

June 2020

My time at Sheridan College helped me develop tacit skills related to design. I learned the foundations of communication theory and creative project planning skills necessary to create design solutions. I developed skills such as effective research, web design and marketing. I also learned how to code and host websites using HTML, CSS and JavaScript. (Which helped me to code this website 😀)

Work💼: Graphic Designer @ EmpowHERto

May 2020 to November 2020

EmpowHERto is a Toronto-based nonprofit that works with girls and young womxn to provide them with the tools needed to succeed and influence positive systemic change, through programs encouraging independence, self-confidence and leadership.
While working at EmpowHERto I:

• Created and designed various materials for print and digital collateral including: social media posts, templates website banners, Powerpoint slides, and logos.
• Worked with a wide range of media and used graphic design software such as Adobe Photoshop, Adobe Illustrator and Canva.
• Collaborated with team members across departments across the organization to complete design projects.
• Created vector fonts and typography via Adobe Illustrator for print and web use.

Education🏫: Completing my Undergrad @ Univeristy of Toronto Mississauga and Sheridan College

January 2017 to June 2020

Work💼: Graphic Designer @ The Entrepreneurship Hatchery

September 2016 to January 2017 (Contract)

The Entrepreneurship Hatchery provides a comprehensive suite of programs and services designed to help students at the University of Toronto with entrepreneurial ambitions form teams, develop new competencies and launch their companies.
While working at the Entrepreneurship Hatchery I:

• Collaborated with team members across departments using Asana to maintain team organization.
• Followed a brand guideline to create advertising for Instagram, LinkedIn and web using Adobe Illustrator and Adobe Photoshop.

Work💼: Graphic Designer @ Erin Mills Fitness

July 2014 to August 2014 (Contract)

Erin Mills Fitness was a gym whose mission was to improve and enrich the quality of life of people from all fitness levels, by creating a memorable fitness experience and inspiring a healthy lifestyle.
While working at Erin Mills Fitness I:

• Created banners for print and digital display in the gym using Adobe Photoshop and Illustrator.
• Created digital content, including for gym advertising on social media using Adobe Photoshop and Illustrator.